MODULE 1 – What Is Adobe Journey Optimizer?

Adobe Journey Optimizer is Adobe’s application for customer journey orchestration. It allows organizations to deliver timely, relevant communications to customers based on real-time actions and events.

Adobe Journey Optimizer is built on Adobe Experience Platform and uses unified customer data to activate journeys across channels.

Core Capabilities of Adobe Journey Optimizer

Adobe Journey Optimizer includes the following core capabilities:

• Unified Profile
  Customer data from multiple sources is unified into a single profile.

• Data Source Connections
  Data is ingested into Adobe Experience Platform from connected systems.

• Segments and Queries
  Customers can be grouped based on defined criteria.

• Event-Based Triggers
  Journeys can start when a specific event occurs.

• Decision Management
  Logic determines how customers move through a journey.

• Channel Activation
  Messages are delivered through supported channels.