MODULE 2 – Legacy Architecture vs Modern Architecture

Legacy Architecture

In a legacy architecture, marketing systems are disconnected and data is stored across multiple silos.

Common characteristics include:

• Separate systems for CRM, POS, personalization, and messaging

• Duplicated customer profiles

• Manual data requests between teams

• Delayed execution due to batch processing

Modern Architecture with Adobe Experience Platform

In a modern architecture:

• Data is ingested into Adobe Experience Platform

• Customer profiles are unified

• Events can be acted on in real time

• Journeys are orchestrated from a central platform

Adobe Journey Optimizer operates within this modern architecture, enabling faster execution and improved coordination across channels.